The Marketing Executive will be responsible for creating and executing inbound marketing strategies to drive website traffic, generate leads, and increase revenue for the company’s SaaS products. With 3+ years of experience in inbound marketing, the ideal candidate will have a proven track record of success in developing and implementing successful inbound marketing campaigns.
Key Responsibilities
- Develop and execute inbound marketing strategies to drive website traffic, generate leads, and increases revenue
- Create and implement a content marketing strategy to attract and engage the target audience
- Utilize marketing automation tools and CRM systems to track and analyze campaign performance
- Optimize website and landing pages for search engine optimization (SEO) and conversion rate optimization (CRO)
- Collaborate with cross-functional teams including sales, product, and design to ensure the alignment of marketing efforts with business goals
- Stay up-to-date with the latest industry trends and best practices in inbound marketing
Required Skills
- 3+ years of experience in inbound marketing
- Saas industry preferred
- Strong understanding of inbound marketing methodologies, including SEO, content marketing, email marketing, and social media marketing
- Experience with marketing automation tools such as HubSpot and CRM systems
- Strong analytical skills and experience using web analytics tools to measure and report on campaign performance
- Excellent written and verbal communication skills
- Strong project management skills and the ability to manage multiple projects simultaneously
- Experience with website design and optimization is a plus
The ideal candidate will be a self-starter with a passion for inbound marketing and a strong ability to think strategically. They must be able to work well in a team environment and have strong attention to detail. If you’re a creative problem solver and a data-driven marketer, we would love to hear from you.
Skills:- Search Engine Optimization (SEO), Google Analytics, Google Adwords, Email Marketing, SEO management and Hubspot
